Unlocking and cross-analyzing current trends and estimated values through extensive market study. Delivering solutions to developers, mitigating risks across the project chain.
development advisory and research
Research-led, we help you make the most informed decisions. Project and developer SWOT Analysis. Demand generators. Overview of existing and future supply. Off-plan market commentary.
Competitor analysis and benchmarking
Mapping the landscape for impact. Pricing differentials relating to the aspect - floor height, unit size, scarcity of units, etc., and segmentation of units into strategic phases and tranches
Assisting developers to grow leads & sales through meticulously calculated & crafted business planning. Devising coherent strategies leveraging implementation, execution and assessment.
Sales strategy conceptualization
Audience knowledge is power. Identification of buyer target markets and segmentation of buyer profiles. The conceptualisation of distinct strategies for each segment (end-user, investor and speculator).
Marketing strategy and media planning
Smart ways to market. Devising the prospect journey, sales journey and customer journey. Shortlisting specialised third-party marketing, creative, advertising, media buying and PR agencies.
Unit pricing & release strategy
Mapping the landscape for impact. Pricing differentials relating to the aspect, floor height, unit size, scarcity of units, etc., and segmentation of units into strategic phases and tranches.
launch strategy & execution
Reaching the right person at exactly the right time, with the right message. Target source markets of identified buyer profiles. Identify opportunities in the launch markets in terms of timing, seasonal adjustments and competitors activity.
Assisting developers in optimizing sales and managing operational challenges. Safeguarding project progressions, developing strategies for adjustment and transformation.
Third party & sub-broker distribution
Choosing prime partners for maximum growth. Set up a bespoke distribution network of third-party sales partners both locally and internationally. Identification, vetting and recruitment of appropriate broker companies to partner with.
Project sales training & coaching
Defining the strategic narrative and creating advocacy. Identifying and assembling the correct and most capable sales team. Training of sales staff focusing on the unique selling points of each project.
Ensuring project continuity & sustainability
An always-on approach to outcomes, constantly adapting for better results. Monitoring of sales absorption rates against targeted sales volumes and making pricing adjustments to maximise gross development value and ROI.